Issue 5, 2019
Make Virtuoso Email Marketing Easy with LISTSERV Maestro

By L-Soft Staff
Do you know about LISTSERV Maestro, L-Soft's email marketing and analytics platform? Get a sneak peek of the upcoming major new release of LISTSERV Maestro 9.0. Both beginner and expert email marketers and communicators will experience a dramatically redesigned interface and easy, stepwise email campaign creation.
The New LISTSERV Maestro

Turn Your Discussion Group into a Blog with LISTSERV 17.0

By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft
One of the new features of LISTSERV 17.0 is the ability to turn an email discussion group into a blog through a feature called Blog View, which combines the functionality of a traditional email list and a blog. The benefits of blogs are many. As a common publishing platform, blogs allow organizations to inform their readers about any number of topics, while offering interactivity in the form of public comments.

ABC, 123 and E(mail): How Schools Count on LISTSERV

By Susan Brown Faghani
Manager, Marketing and Sales Communication, L-Soft
Schools run on email. From the district administration to individual schools, staff and parents, opportunities abound for communication that enhances education, informs and empowers the many people involved with schools, and keeps things running smoothly. Here's a show-and-tell highlighting some of the ways that LISTSERV helps schools.
Schools Count on LISTSERV

Any tips for using the new LISTSERV 17.0 web interface?
By Wenjie Cao
Software Support Engineer, L-Soft

The LISTSERV 17.0 interface is a complete redesign from the ground up, and as with any new major upgrade, some things that users were accustomed to have moved or changed. This tech tip includes some answers to frequently asked questions to make the transition to LISTSERV 17.0 easier for list owners and subscribers. In turn, this helps you make the most of all of the new features and functionality in LISTSERV 17.0.
Email How-To Tip
How do I hide superfluous database fields to reduce clutter?
By Robert Graf-Waczenski
Senior Applications Programmer, L-Soft

One of the many features of LISTSERV Maestro is the ability to use data stored in a repository in mail jobs. When connecting directly to an external database, typical database tables often contain columns that are used for special purposes outside the scope of performing an email marketing campaign. This tech tip shows how to ignore superfluous fields to reduce clutter and improve performance.

LISTSERV vs Other Distribution Lists and Groups

By L-Soft Staff
There are many products on the market for email groups and distribution lists, and the best option for your organization comes down to some key questions about your needs, goals and growth. LISTSERV has been powering email lists since 1986 and in continuous development, with the newest version, 17.0, released a few months ago. Check out a handy tool to compare LISTSERV to other group communication tools.
LISTSERV vs Other Distribution Lists

Looking for a New Home for Your Yahoo Email Groups?

By L-Soft Staff
As you may know, Yahoo! is restricting its Yahoo Groups email service starting October 28. If your organization is considering another email group solution, get in touch – we're happy to share expert advice and help you transition your valuable discussion and collaboration groups to the LISTSERV platform. The creation of the group and transfer of subscribers can be quick, especially with the hosted option.
LISTSERV Email Groups

Turn Email Into Results
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