Issue 4, 2014

Dear Subscriber,

Welcome to the last newsletter issue of 2014. We invite you to take a look at our holiday greeting, with a stylish surprise. Also be sure to discover five reasons why email tops social media for online marketing. Happy New Year!


Table of Contents

Season's Greetings: Here's to a Stylish 2015
Why Email Beats Social Media for Marketing
LISTSERV Tech Tip: Bottom Banners
LISTSERV Maestro Tech Tip: Feature Changes
Montgomery County Welcomes L-Soft

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Season's Greetings: Here's to a Stylish 2015

Season's Greetings: Here's to a Stylish 2015

Enjoy our annual holiday greeting card and see what we're wrapping up for you ... because permission email is always in style.


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Why Email Beats Social Media for Online Marketing

By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft

With the rise of newer social media, companies are putting a lot more resources and effort into social media marketing, sometimes at the expense of more established channels like email. But the latest technology is not always the greatest, at least not when it comes to creating lasting relationships with your customers and generating results. Here are five reasons why savvy businesses maintain email marketing as the foundation of their online marketing efforts.


Online Marketing

LISTSERV Tech Tip Tweet This


How can I add a custom bottom banner to all of the messages posted to a list?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

For a long time LISTSERV has had the capability to automatically add special text at the bottom of messages posted to a list. This is typically used for unsubscribe instructions but can be any text that you want to include. On some commercial lists, the bottom text (or the top text) can even be an advertisement. This special added text is called a "banner" and is configured in the aptly named BOTTOM_BANNER mail template.


LISTSERV Maestro Tech Tip Tweet This


What are some of the most significant feature changes in LISTSERV Maestro 6.0?

Answer by Johannes Hubert
Senior Applications Programmer, L-Soft

LISTSERV Maestro 6.0 not only introduced new features but also made changes to some existing ones, including how mail jobs are displayed and organized, how to switch between source code and design mode in the HTML content editor, and how to create job comparison reports using a new, more flexible reporting system. In this tech tip, we'll take a look at five commonly used features that have been streamlined in LISTSERV Maestro 6.0.


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Montgomery County Welcomes L-Soft to Bethesda

L-Soft welcomed the Montgomery County Department of Economic Development's Bernadette Goovaerts, Director of IT and Cyber Strategy, and Gene Smith, Program Manager, to its new U.S. headquarters office in Bethesda, MD, in November. L-Soft was the first company to participate in Montgomery County's MOVE program, which aims to attract cybersecurity, green technology, IT and life sciences businesses to the county by providing financial assistance to reduce first-year rent costs.

"Montgomery County is a growing IT and innovation hub, rich with business opportunities right in its own backyard because of an unmatched number of federal government agencies and non-profits, plus many leading companies, colleges and universities," Steve Silverman, Director of the Department of Economic Development, said. "County Executive Leggett and I are pleased to welcome L-Soft – a pioneering and longstanding company with a tremendous presence across all sectors – as the first of our MOVE Program participants."

MOVE Program Representatives

L-Soft CEO Eric Thomas and VP of Business Operations Vinh Hoang gave Goovaerts and Smith a tour of L-Soft's new Scandinavian-inspired office in downtown Bethesda, and Hoang received the MOVE program check on behalf of the company.

L-Soft Founder and CEO Eric Thomas said: "I like that the county is actively trying to acquire IT companies because it can eventually lead to networking and partnership opportunities. Most IT companies are in Silicon Valley where the culture is so different. Sometimes it feels like the main focus is stock appreciation during the next M&A deal. We badly need a counterpoint to Silicon Valley with different values, and maybe this is the first piece of the puzzle."

Contact L-Soft

L-Soft international, Inc.
7550 Wisconsin Avenue, Suite 400
Bethesda, MD 20814

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm



+46 (0)8-50709900

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