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LISTSERV at Work L-Soft
Issue 3, 2010
    In This Issue:

Spotlight on LISTSERV 16.0 Benefits
Keys to Successful Email Marketing
Email List Guru: Online Communities
The Mailys: Three Finalists Proceed
Lars Nordstrom Speaks at eMetrics
Tech Tip: LISTSERV Maestro

LISTSERV at Work Editorial Note

In this issue, we announce and congratulate the three outstanding finalists in this year's LISTSERV Choice Awards – The Mailys. Also in the spotlight are the many benefits of upgrading to LISTSERV 16.0 and keys to getting the best results with your email marketing initiatives. The Email List Guru offers wisdom on email communities and their distinctive power to forge meaningful human connections. Be sure to participate in our "Where is Le Sac LISTSERV?" quiz to win a tote of your own.


LISTSERV as a Hosting Service

Did you know that both LISTSERV and LISTSERV Maestro are available as a hosting service? This means that you can access our expertise and technology without the need to purchase a software license or invest in new hardware. The service runs on dedicated, high-performance servers, and you can even use your own virtual domain name for seamless integration with the rest of your web presence.



Where is Le Sac LISTSERV?

The first LISTSERV tote bags were mailed out over the past few months and are now being trotted around the globe. You can still win your very own tote bag by participating in our "Where is Le Sac LISTSERV?" quiz. Simply guess the location of the totes pictured, and we will send you your own Le Sac.

Where is Le Sac LISTSERV?


Le Sac LISTSERV Photo Sharing

As more of the tote bags have been mailed out to LISTSERV friends around the world, L-Soft is launching a fun, interactive photo sharing activity for the LISTSERV community. The concept is simple. Take photos of the tote bag in interesting locations around the world and email us the pictures to share on the "Where is Le Sac LISTSERV?" site. The tote bag could be featured near famous buildings and landmarks or in fun, humorous situations. The possibilities are endless, and creativity is encouraged.


Le Sac LISTSERV Photo Sharing

LISTSERV at Work - Quickpoll

Which type of smartphone do you use?

Apple iPhone
RIM BlackBerry
Windows Mobile

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About LISTSERV at Work

LISTSERV at Work is L-Soft's customer newsletter. Published quarterly, LISTSERV at Work keeps customers and the L-Soft community up-to-date with the company's latest developments. Each newsletter contains the latest LISTSERV product and industry news, as well as opinions, guidelines and tech tips.

Feel welcome to share your LISTSERV stories and news with us at:


Contact L-Soft

L-Soft international, Inc.
8100 Corporate Drive, Suite 350
Landover, MD 20785-2231




Spotlight on LISTSERV 16.0 Benefits

By L-Soft Staff

The Benefits of Upgrading to LISTSERV 16.0

Click to take a quick glance at the chart showing a sampling of major new features introduced with each new version of LISTSERV in recent years. Many customers are making the most of L-Soft's latest version, LISTSERV 16.0, and they have been experiencing great results and even better usability and flexibility since they upgraded. Not yet running LISTSERV 16.0? Be sure to check out the "Sweet 16" features available only in the current software version, and start enjoying the benefits you have been missing by upgrading to LISTSERV 16.0 today. As a special offer, customers who purchase a LISTSERV 16.0 version upgrade before the end of 2010 will get three months of maintenance for free.


Keys to Successful Email Marketing

By Jani Kumpula
Senior Webmaster/User Interface Designer, L-Soft

Keys to Successful Email Marketing

Following email marketing best practices is paramount to connecting with your subscribers and nurturing long-term relationships. Regardless of whether you are just starting out with email marketing or have experience in the area, you need to earn the trust of your subscribers and to provide relevant content to the right recipients at the right time. Let's outline the key best practices that will increase your email marketing success.


Ask the Email List Guru: Online Communities Support the Human Instinct to Connect

Q. What is your advice on how to build and sustain email discussion communities when there's so much talk about social media?

Answer by The Email List Guru

Email List Guru

You ask what appears to be a perpetual question with many answers and, as with everything, no black and no white. There have been many comparisons made between email list communication and social media channels in recent times. Rather than viewing this in a dualistic way, as an "either-or" proposition, let's remind ourselves from the start that there are different needs and audiences served by social media channels and by email list technology. This is particularly true when contrasting email discussion lists and email communities with social media. So let's look more deeply into the special qualities of email lists in building communities.


The Mailys: Three Finalists Proceed to Jury Stage

L-Soft Jury to Select Grand Prize Winner

By L-Soft Staff

The public voting stage of the LISTSERV Choice Awards for 2009-10 has concluded.

We at L-Soft would like to congratulate all the nominees and thank everyone who nominated and voted. It is truly inspiring to see the many creative, innovative and effective ways that organizations are using LISTSERV email list technology to make a difference in people's lives.

The top three lists in the series of monthly public voting competitions – RESADM-L, KIDNEY-ONC and MENOPAUS – will proceed to the final stage in which an L-Soft jury will judge the finalists and select a winner based on its determination of the most successful and beneficial email list.

LISTSERV Choice Awards


L-Soft's Lars Nordstrom Speaks at International eMetrics Summit

By L-Soft Staff

L-Soft's Lars Nordstrom gave a presentation on strategic messaging and different online marketing channels at the eMetrics Marketing Optimization Summit. Lars has been involved in building online communities since the early 1980s and is a frequent speaker on the Internet marketing and web analytics conference circuit. Here, Lars shares highlights from his remarks to international summit participants who gathered in Stockholm, Sweden, in September.




Q: How can I reduce the likelihood that my LISTSERV messages will be classified as spam?

Answer by Ben Parker
Chief Corporate Consultant, L-Soft

LISTSERV 16.0 can do a content analysis on messages created using the LISTSERV message posting interface. This includes regular list messages and messages based on the new HTML newsletter templates. The content analysis provides a measure of the 'spam-ness' of your message content before the message is sent out to your list, allowing you to modify your message to make it more acceptable (less 'spam-like') and thus less likely to be blocked on its way to your recipients.


Tech Tip: LISTSERV Maestro

LISTSERV Maestro Tech Tip

Q: How can I track subscribers' activity on my website after they have clicked through to it from my LISTSERV Maestro mailing?

Answer by Liam Kelly
Senior Consulting Analyst, L-Soft

Most LISTSERV Maestro users are aware of the open-up and click-through tracking features that LISTSERV Maestro offers. Fewer users are aware that LISTSERV Maestro can also track subscriber activity after subscribers open a LISTSERV Maestro message and click through to the target website. LISTSERV Maestro's Recipient Action Tracking allows you to insert code into web pages that will tie web page visits to Maestro-based email campaigns so that you can use LISTSERV Maestro's reporting tools to view information about your email subscribers' activity on your website.


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