LISTSERV Maestro 3.1 Released
L-Soft has released LISTSERV Maestro 3.1, featuring a message template management system with ready-to-use HTML templates, an integrated HTML editor, visual email analytics, and advanced sampling and A/B-Split testing functionality.
NEW IN LISTSERV MAESTRO 3.1 >
PRESS RELEASE >
Exploring new ways to engage your subscribers with email? Launching a new email marketing campaign soon? We invite you to be a part of EmailRules, L-Soft's new discussion community that welcomes anyone who has questions, answers, best practices and advice to share about opt-in email marketing and email list communication. Bring your email energy and enthusiasm and join today.
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BROWSE ARCHIVES >
Q: What are some of the list configuration techniques that I can use to protect my lists from spam?
Answer by Ben Parker
Chief Corporate Consultant, L-Soft
List owners of all mailing lists have run into the problem of spam at one time or another. This tech tip will discuss different issues related to spam and mailing lists from the perspective of the list owner, including some list configuration techniques that can be used to prevent spam from being distributed to your mailing list.
Quote of the Issue
"L-Soft has proven, time after time, to be a reliable provider because of the stability of its product and the excellence of its customer service. LISTSERV® allows Il Sole 24 ORE to give our subscribers specialized information in a dynamic way, yet makes the process of creating new mailing lists very simple and guarantees high performance, even as our lists and subscribers are constantly growing. L-Soft is a point-of-reference when looking for new and proven solutions."
Il Sole 24 ORE
New Email Design and Testing Guides
L-Soft is pleased to offer five brand new guides to help you conduct advanced email marketing with LISTSERV Maestro using HTML message templates, A/B-Split testing and forward-to-a-friend functionality.
Final Call for Nominations to
the LISTSERV Choice Awards
There are only a few days left to submit your nominations in this year's LISTSERV Choice Awards program, honoring the most
successful and beneficial usage of LISTSERV or LISTSERV Maestro email technology. One grand prize will be awarded to the winning LISTSERV or LISTSERV Maestro email list or email marketing campaign. Nominations are open until October 1, 2007, so nominate now.
PREVIOUS WINNERS >
All who submit complete LISTSERV Choice Awards nominations by October 1 will be entered into this month's t-shirt drawing.
Q: How do I perform A/B-Split testing with LISTSERV Maestro?
Answer by Holly Taylor
Technical Writer, L-Soft
LISTSERV Maestro 3.1 offers two types of A/B-Split testing jobs – a normal A/B-Split job and an A/B-Split job with sampling. This tech tip will discuss the difference between the two types and how to best use them to help you achieve a higher success rate with your messages.
Refer a Colleague
Do you have a friend or colleague who would be interested in LISTSERV at Work? Use our form to refer them to L-Soft's newsletter; subscriptions are only issued after the subscribers confirm through a double opt-in procedure.
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LISTSERV at Work - Quickpoll
What is the main factor that determines whether you open an email newsletter?